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Be realistic. Yes, it’s important to plan ahead and create a game plan that will form the basis of your Twitter marketing strategy, but all the planning in the world won’t do you any good if your plan is based on either an unrealistic picture of your current situation or of where your business can eventually go. Take stock of your situation and make your plans based on those facts. Don’t be clouded by your aspirations. Plan to move forward from the space you actually occupy. [...]

What’s better than being an expert? Having other people perceive you as the expert you are. And that is perhaps truest when it comes to creating a successful Twitter marketing campaign. To be really successful using Twitter, you’ll have to work to establish that kind of a reputation amongst your Twitter followers. To do that, you’ll need to of course get as many Twitter followers as possible and you’ll have to get them as quickly as you can. [...]